LADA: Thank You Russia

Car brand, Lada, used provocative messaging around its Russian roots to grab the attention of drivers in Lebanon.

Campaign details

Brand: LADABrand owner: RenaultLead agency: TBWA\RAADContributing agency: Clandestino FilmsMarket: LebanonSector: SUVs, 4x4sMedia channels: Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k

Executive summary

The...

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