M.A.L.I.: Ending Virginity Tests

Ricardo Gasparian, Rafael Lavor, Jennifer Fischer

M.A.L.I., a not for profit, launched a campaign in the Middle East and Africa to reach 15 million people in Morocco, engage influencers and start a conversation, increase search and interest in the concept of virginity and achieve 10k e-book downloads.

Campaign details

Brand: Movement Alternatif pour les Libertés Individuelles (M.A.L.I.) Brand owner: Movement Alternatif pour les Libertés Individuelles (M.A.L.I.) Entrant company: TBWA/RAADIdea creation: TBWA/RAAD Dubai Market:Middle East & North Africa (general...

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