Burger King: Burjer Kinj

QSR brand Burger King created a social media, outdoor and in-restaurant campaign based on the Arabic pronunciation of 'burger' to increase Whopper sales and reignite interest in the brand in Saudi Arabia.

Campaign details

Brand: Burger KingBrand owner: Burger KingAgency: Wunderman Thompson KSAMarket: Saudi ArabiaIndustries: Restaurants & takeawaysMedia channels: Online video, Point-of-purchase, in-store, Social mediaBudget: Up to 500k

Executive summary...