With screens everywhere, brands in Brazil should enter the conversation

Examines how the pandemic, and the proliferation of viewing options, created new avenues for marketers to connect with consumers.

This article is part of the August 2021 Spotlight Brazil series, "A close look at LATAM's largest market." Read more

Last year, when the world economy and the audiovisual industry were heavily impacted by the coronavirus pandemic, at Globo – which brings together open (linear)-TV, pay-TV, streaming, and digital content operations of the largest media group in Latin

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