Winning over Indonesia’s digital Gen Z in a changing payments landscape
Ahmad Ghozali and Arindam Bhattacharyya
To connect with Indonesia’s new generation of spenders, dentsu’s Ahmad Ghozali and Arindam Bhattacharyya help advertisers and marketers understand who the main e-wallet users among Gen Z are and the channels they prefer.
This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more
The e-wallet revolution has swept through Indonesia over the past decade where there has been a surge in the millennial workforce, number of startups, payment...