Why they won: WAFE North America jury chairs Pam Forbus and Cheryl Guerin discuss the Grand Prix winners

Cathy Taylor

The Grand Prix winners for the inaugural WARC Awards for Effectiveness (WAFE) North America were a series of breakthrough campaigns that present valuable lessons for other brands.

Creativity & effectiveness
Effectiveness studies
United States
Cultural influences & values
Account planning, strategic planning
Creativity & research
Strategy

This article is part of the March 2023 Spotlight US series, " It's time to talk about marketing effectiveness” Read more

What does it take for marketing to have a tangible impact – especially as brands have to wrestle with short attention spans, limited...

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