Why they won: WAFE North America jury chairs Pam Forbus and Cheryl Guerin discuss the Grand Prix winners

The Grand Prix winners for the inaugural WARC Awards for Effectiveness (WAFE) North America were a series of breakthrough campaigns that present valuable lessons for other brands.

This article is part of the March 2023 Spotlight US series, " It's time to talk about marketing effectiveness” Read more

What does it take for marketing to have a tangible impact – especially as brands have to wrestle with short attention spans, limited budgets and increasingly cluttered media environments?

One place to look for answers are the WARC Awards for Effectiveness (WAFE), an awards program which recognizes the most inspiring and effective work in marketing. More specifically, in January 2023, WARC named the winners of its first-ever North American WAFE competition, which was chaired by by two leading...

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