Why they won: WAFE North America jury chairs Pam Forbus and Cheryl Guerin discuss the Grand Prix winners

The Grand Prix winners for the inaugural WARC Awards for Effectiveness (WAFE) North America were a series of breakthrough campaigns that present valuable lessons for other brands.

This article is part of the March 2023 Spotlight US series, " It's time to talk about marketing effectiveness” Read more

What does it take for marketing to have a tangible impact – especially as brands have to wrestle with short attention spans, limited...

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