This article is part of the March 2023 Spotlight US series, " It's time to talk about marketing effectiveness” Read more
“Half my advertising spend is wasted; the trouble is, I don’t know which half.” This quote is regularly attributed to US retail magnate...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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