What you need to know about interactive audio ads

Flora Williams

A best practice guide to creating interactive audio advertising.

Shoppable media

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

What are interactive audio ads?

Adverts heard on a voice-activated device, where the stated voice command leads to action. This action has many possibilities: download a voucher, get a free sample, book a test drive, set a reminder, start a brand experience, donate to charity, buy a product (shoppable audio ads) etc.

What’s the opportunity?

There are few paid media opportunities that have huge potential but are still in their infancy, and shoppable audio ads fall into this...

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