What value do you create? Marketing’s three types of value

David J Carr

Discusses marketing’s three types of value: business, consumer and cultural, and how the Marketing Value Wheel can be used for success.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

After “Strategy”, value is probably the most abused word in marketing.

A quick survey of agency, consultancy, studio and creative/strategy...

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