Walking a tightrope between privacy and personalisation in China

China is gradually changing its attitude on data privacy after blatant data breaches, with the most recent high-profile scandal involving Chinese fintech company Samoyed Holding, accused of collecting mobile phone information without consent.

Data may be the new oil ruling the marketing world, but it is also the new oil spill.

In the past two years, we have seen a lot of changes in the data privacy field since the EU General Data Protection Regulation (GDPR) was enshrined in law, and China...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands