WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence

The first of three daily episodes of the WARC Podcast from EffWorks 2023.

Where to listen


01:11 – Introduction to EffWorks with Laurence Green. 01:59 – Dr Grace Kite on brand power in inflationary times. 09:49 – Tom Roach on winning attention through digital creativity. 13:17 – Creative across digital formats. 15:27 – Digital storytelling fundamentals. 17:56 – The importance of creators. 21:45 – Orlando Wood on applying enduring creative principles.

Further reading

WARC Topic: Pricing strategy

WARC Topic: Digital media...

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