WARC Infographic: US QSR by the data – Where people are eating, how brands are spending, and the chicken wars

Infographic that presents market sizing of the US Quick Service Restaurant (QSR) sector, in addition to advertising spend, consumer behavior, and brands strategy; sources include GWI, QSR Magazine/web, 6 Sense 360, QU, data.ai, Statista, and TVision.

This infographic is part of the March 2022 WARC Spotlight US series, “For QSR brands, a menu of disruption, digital, and dazzle”. Read more

Read more in this Spotlight series

QSR, the quintessentially American category, has lessons for brands of all kinds...

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