WARC Awards for Effectiveness 2024: Insights from the North America regional awards

Features insights and themes from the winners of the WARC Awards for Effectiveness, North America, an annual case study competition showcasing the best effectiveness thinking from the region’s marketing industry.
  • Clear objectives, elegant solutions and excellent execution were a throughline for this year’s award winners, with many campaigns laser-focused on how to deliver results.
  • Finding new audiences to speak to or a fresh way to re-engage customers through salient cultural moments leads to growth opportunities in both awareness and revenue.
  • Tapping people’s enthusiasm for a brand or a cause and inviting them to be part of an event that extends a viral moment, and promotes inclusion through participation.
  • With the splintering of the media landscape, brands increased mental availability by offering integrated 360-degree approaches that combine participation, social creation and...

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