WARC Awards for Effectiveness 2024: Insights from the Europe regional awards

Features insights and themes from the winners of the WARC Awards for Effectiveness, Europe, a case study competition showcasing the best effectiveness thinking from the region’s marketing industry.
  • New creative approaches, often adopting codes from another category, enabled heritage brands to boldly re-establish their place in culture and appeal to younger consumers.
  • Both big global players and small national brands effectively used local nuance to reignite growth and achieve impressive brand turnarounds.
  • Linking the medium to the message was showcased in innovative ways; whether by bridging online and offline, doubling down on one medium or courting controversy, the brand maximised media impact.
  • Winning case studies were those campaigns that had clearly defined objectives from the outset, a consistent strategy throughout and effective measures of the results....

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