WARC Awards for Effectiveness 2024: Insights from the APAC regional awards

Features insights and themes from the winners of the WARC Awards for Effectiveness, APAC, an annual case study competition showcasing the best effectiveness thinking from the region’s marketing industry.
  • There’s less emphasis on shiny new technology; instead, marketers in the region are getting back to the fundamentals of results-driven strategies that solve real business problems.
  • Promotions and sampling often play a smaller tactical role: by putting fame at the heart of the product experience, it breathes new life into driving trial and improving brand perception.
  • When societal, environmental and cultural issues threaten to hamper growth, it’s important to design strategies that future-proof the brand and the category.
  • Retail is usually at the functional end of a business, but consumers are willing to engage beyond transactions if the brand delivers...

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