Virtual Sentosa: Lessons from launching a breakout tourism campaign on Animal Crossing

Rebecca Ash

Singapore’s Sentosa island was recreated within Nintendo’s Animal Crossing: New Horizons game.

Marketing in the gaming ecosystem

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.

This is the story of how we kept Singaporean holiday island Sentosa open for business despite a global pandemic...

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