Using attention to scale creative excellence at Mars

In today’s overcluttered advertising landscape, the ability to attract consumer attention is a key performance indicator.

Planning for Attention

This article is part of a series of articles from the WARC Guide to Planning for Attention. Read more.

Mars – a company built on solid principles

Mars, Incorporated has been a private, family-owned global business for more than 100 years. It’s this independence that gives us the gift of freedom to think in generations, not quarters, so we can invest in the long-term future of our business, peo