Using attention metrics to drive effectiveness: Four dimensions brands need to know about

Max Kalehoff

Details dimensions brands need to look at in the pursuit of attention metrics.

This article is part of the March 2023 Spotlight US series, " It's time to talk about marketing effectiveness” Read more

Attention metrics are hot. According to a 2022 Realeyes Surveyof 320 senior advertising professionals, 90% report attention metrics are...

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