Conscious media investment
This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.
Just as important as the messages we put out, is where they show up
Advertisers’ media planning & buying choices can play a significant role in supporting diversity and inclusion in the mainstream media landscape. And conversely can have, often unintentionally, a negative impact too. Decisions that advertisers, or the technology they employ, can heavily impact the platforms, publications or editorial that gets funded or not, which in turn plays a key role in shaping the...