Unlocking the potential of conversations: How business messaging drives value throughout the customer lifecycle

A joint report by WARC and Meta looks at how Business Messaging can drive value throughout the customer lifecycle.
  • Business Messaging generates cut-through and connections, building two-way relationships that can be leveraged across the full customer lifecycle.
  • Business Messaging empowers brands to drive ongoing, fully personalised conversations at scale; with AI magnifying the opportunity, now is the time to act.
  • Wherever they sit in the journey, Business Messaging can nudge customers around the L.O.O.P.: Leading them to discovery; Orchestrating the journey to conversion; Optimising the purchase and post-purchase experience; and Providing meaningful reasons to re-engage.
  • To realise the full potential of Business Messaging, organisations should follow five guiding principles: prioritise key brand and audience needs; pay absolute respect to...

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