Ultimate guidelines for Indonesia’s mobile gaming landscape

Amid the pandemic’s deep impact on Indonesia’s consumer behaviours, dentsu X’s Rommy Yosef Pantouw looks at how brands can tap opportunities in the burgeoning mobile gaming market.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

The pandemic has impacted key consumer behaviours across the world without exception. It has impacted what consumers will buy, where the transaction will happen, why they make a purchase and how much they are willing to spend.

A report issued by Nielsenin September 2020 showed how consumers are re-calibrating what to put into their grocery basket, re-prioritising their needs, switching focus to in-home spending and becoming more risk-averse to products and services. But...

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