Truly seamless: Sewing up O2O integration and new retail models in fashion

Gianvito D'Onghia and Tanguy Laurent

Creative Capital China’s Gianvito D'Onghia and Tanguy Laurent examine how offline to online ecosystems are being built at every level of the fashion industry’s retail marketing chain in China.

This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more

Customer journeys in an omnichannel world

This article is part of a series of articles from...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands