Truly seamless: Sewing up O2O integration and new retail models in fashion

Creative Capital China’s Gianvito D'Onghia and Tanguy Laurent examine how offline to online ecosystems are being built at every level of the fashion industry’s retail marketing chain in China.

This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more

Customer journeys in an omnichannel world

This article is part of a series of articles from...

Not a subscriber?

Schedule your live demo with our team today