The transition for social media users: From social networking to social commerce

Amandeep Singh

With big indigenous networks catering to non-metro audiences, VMLY&R’s Amandeep Singh looks at social media marketing in India and how social media users are driving a revolution.

This article is part of a Spotlight series on social media marketing in India. Read more

Neha is in her early 30s, married with a child and living in the small city of Punjab, India. As a housewife and mother, social media is a key part of her life, helping...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today