The state of advertising identity

Considers the various post-cookie advertising identity solutions available to marketers.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

The right to privacy is an ethics question for the advertising industry that should lead any conversation on identity and its ability to drive the monetisation of media. 

When we consider the current and proposed changes to online identity, we need to consider what governments and browsers should be trying to achieve through tighter regulation.

Identity ideals:

  • Improved security – Reducing the risk of malicious or unintended data usage.
  • User-defined controls–...

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