The reality show scene in Brazil is where reality overcomes fiction, and brands are part of the mix

This article looks at the reality show scene in Brazil, where they are particularly popular, and the opportunities the situation creates for brands.

This article is part of the August 2021 Spotlight Brazil series, "A close look at LATAM's largest market." Read more

Reality shows are a genre with universal characteristics and are often thought of as a worldwide smash. They are shows dedicated to catch the ordinary, the everyday, looking out over nothingness.

They record spontaneity because, even though characters know they are always being watched, they also don't really notice.

Now, of course, these TV programs are not totally open and free from guidance.

Quite the opposite. Interventions are made precisely to provoke tensions among the participants....

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