This article is part of a Spotlight series on sustainability marketing in India. Read more
“With great power, comes great responsibility” – Ben Parker, 1962
“With great power consumption, comes greater responsibility” – probably a vegan, 2022
As most climate activists will say, at any given moment, Earth is hurtling towards various tipping points (as defined by the IPCC) that can cause us to go an irreversible journey in the larger battle against climate change.
The “tipping” towards these points is a trade-off that humans have made peace with as one-sided negotiations in exchange for rapid...