Sustainability: Let's make it inclusive

Shagun Sethi

Shagun Sethi argues that sustainability should be inclusive and not ignore differences in cultural practice, socio-economic conditions and geopolitical divides.

This article is part of a Spotlight series on sustainability marketing in India. Read more

In these times, the biggest buzzword in media and civil society circles is “sustainability”. Everyone wants to survive in this increasingly competitive market, so everyone must partake in the discourse around clean and renewable energy, recycling, circular production, and the reduction and proper disposal of waste. Sustainability is here to stay – the sooner you catch on, the better off you are.

But how did this agenda gain momentum in modern society? And is just talking about it enough? Most importantly, is...

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