The importance of media and marketing in the new EV landscape

Megan Ryan

As electric vehicles are increasingly phased into the automotive industry, normalizing their usage, as well as adopting them into mainstream marketing, will be a challenge for advertisers.

This article is part of the July 2022 WARC Spotlight US series, “Consumers drive automotive toward change.” Read more

The electrification of the automotive industry is a massive disrupter – not just for the auto world, but for society as well. According to McKinsey, the Biden administration’s current goal for electric vehicles (EVs) is 50% sales share by 2030. With the pioneering phase of the early adopters waning, who are the next EV buyers and how can media and marketing address brand and industry goals to bring EV adoption into the mainstream?

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