The e-wallet in SEA: How brands can also make it a vehicle for inclusion and change

Eunice Tan

Amid the changing notion of what an e-wallet is and what it can contain, The Secret Little Agency’s Eunice Tan says brands can help consumers to understand that the platform is not just a new lifehack for instant money, discounts and rewards.

This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more

Southeast Asia is one of the most rapidly developing regions in the world, with projected economic growth rates averaging 5.1% for member states of ASEAN or the...

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