The evolution of marketing: Are tracking studies fit for purpose?

A four part series that explores the implications around the evolution of marketing, and how marketing leaders can best manage the many challenges facing them today.

As a brand planner with several decades of experience, when I was asked “what do brand planners want from trackers?”, I could have voiced a personal opinion. But that would have been just a sample of one – and no one likes a single data point. I therefore...

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