So what is digital ad fraud all about? Essentially, it is malicious software hacks, often collectively referred to as bots, that are designed to look like genuinely engaged people but in fact are anything but. Bots drain ad budgets by doing the things...
The evolution of marketing: A strategy to combat digital ad fraud
Part of a four part series that explores the implications around the evolution of marketing, and how marketing leaders can best manage the many challenges facing them today.
