This article is part of the December 2021 Spotlight US series, "DEI in marketing: How it's progressing – and how it isn't.” Read more
By now, most Americans are familiar with the latest numbers from the 2020 US Census data. For the first time ever, the “white, non-Hispanic” population dipped below 60%, and 90% of population growth in the next 30 yearsis expected to coming from non-white groups. It will only be a matter of time until the BIPOC population represents a majority in the United States. General business approaches, hiring practices, growth strategies and...