Planning for Attention
This article is part of a series of articles from the WARC Guide to Planning for Attention. Read more.
Author’s note: Much of this is written for a world pre-COVID and has even greater application during and post-COVID. Business models of all types are being reconceptualized. Every industry has been hit. The advertising industry is no exception. Brands are pulling spend for their products and experiences as consumers are limited in their capacity to purchase those products and entertain those experiences. The way we spend our time and attention--and the way that time and attention...