The power of purpose: How a focus on social purpose is delivering transformational brand and commercial impact

Lisa Mack

Examines how TELUS, the Canadian communications and information technology giant, is seeing bottom-line impact from its anchoring in purpose.

This article is part of the February 2022 WARC Spotlight Canada series, "Themes that will influence marketing.” Read more

TELUS has a long-standing belief that doing good is just good business, and that there does not need to be a trade-off between financial performance and social responsibility. In fact, the company believes purpose is the key driver of its business performance, and is a global leader in social capitalism.

It’s why, for more than two decades, TELUS has been focused on using technology to improve quality of life and to help answer some of the world’s...

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