The power of purpose: How a focus on social purpose is delivering transformational brand and commercial impact

Examines how TELUS, the Canadian communications and information technology giant, is seeing bottom-line impact from its anchoring in purpose.

This article is part of the February 2022 WARC Spotlight Canada series, "Themes that will influence marketing.” Read more

TELUS has a long-standing belief that doing good is just good business, and that there does not need to be a trade-off between financial performance and social responsibility. In fact, the company believes purpose is the key driver of its business performance, and is a global leader in social capitalism.

It’s why, for more than two decades, TELUS has been focused on using technology to improve quality of life and to help answer some of the world’s...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands