The New Attention Economy: Consumer sentiment data

Analyses data from ongoing surveys of Australian consumers, provided by GWI.
  • Time spent online remains stable post lockdown, but there are differences in how generations and genders divide their attention, with Baby Boomers focused on linear TV and radio.
  • Audio is receiving more attention from consumers, representing a potentially untapped opportunity in marketing.
  • One third of Australians cite irrelevant content as a negative impact of using the internet and are taking actions to limit their exposure to advertising....

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