The GEISTE Report 2024: Discover the driving forces shaping the world

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.
  • GEISTE covers six drivers of change for marketing: Government, Economy, Industry, Society, Technology and Environment.
  • Key underlying issues shaping the trends listed in this report include the continuing cost-of-living crisis and supply chain challenges driven by the Russian invasion of Ukraine.
  • The climate emergency and the rapid rise of artificial intelligence will also be key issues facing governments, industry leaders and consumers over the year ahead....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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