- Strategists are finding that their expertise is more essential than ever given the global upheaval of the last few years, though a talent shortage is having an impact.
- Global challenges such as sustainability, the need for more diversity, privacy and data ethics are all impacting on the strategist’s day to day role; however, the cost-of-living crisis will have the biggest impact in the next year.
- Diversity, equity and inclusion is a topic of conversation but there is still a distinct lack of real action at an industry level so far.
- A better understanding of the ‘upstream’ challenges CMOs are facing...
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