The Future of Strategy 2020 Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19. Brand equity & strength Brand purpose Long-term vs short-term effectiveness Agency models & structures Agency remuneration Developing client-agency relationships Marketing budgets Media & communications budgets Global Theories & ideas of media planning Account planning, strategic planning Role of the planner, strategist Diverse hiring practices Talent, skills, HR
