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The Future of Strategy 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
  • Brand equity & strength
  • Brand purpose
  • Long-term vs short-term effectiveness
  • Agency models & structures
  • Agency remuneration
  • Developing client-agency relationships
  • Marketing budgets
  • Media & communications budgets
  • Global
  • Theories & ideas of media planning
  • Account planning, strategic planning
  • Role of the planner, strategist
  • Diverse hiring practices
  • Talent, skills, HR
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