The Future of Media: Part of the Marketer’s Toolkit 2023

Part of the Marketer's Toolkit 2023, this report highlights key trends in three vital areas: advertising investment, media planning, and industry reform.
  • Ad spend is growing at a much slower rate, signalling the arrival of digital advertising at the top of an ‘S curve’.
  • Audience fragmentation – particularly across digital platforms – makes it imperative that advertisers identify the communities most important to their brand’s success; creators and experiments with Web3 can help.
  • Brands can strive for ‘ad net zero’ by investing in low-emission ad formats and publishers, and simplifying their digital supply chains.
  • The media industry needs to take a longer-term view to overcome its current skills shortages; more flexible working conditions may help....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands