The EV crisis: How to win back consumers’ trust in India

Ashraf Engineer

Pitchfork Partners’ Ashraf Engineer details crisis mitigation strategies for green mobility that EV manufacturers can adopt following a series of malfunctions and exploding car batteries.

This article is part of a Spotlight series on green mobility in India. Read more

As the climate change conversation intensifies and becomes more crucial, there is rising consumer and governmental interest in EVs – cars, two and three-wheelers, and even commercial vehicles. This interest seems to be most intense among young consumers, who are lining up to buy EVs. The purchases are being seen as not just environmentally responsible but also hip.

This has resulted in an inflection point in the Indian automobile industry, necessitating a turn towards offerings that are less dependent on...

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