The EV crisis: How to win back consumers’ trust in India

Ashraf Engineer

Pitchfork Partners’ Ashraf Engineer details crisis mitigation strategies for green mobility that EV manufacturers can adopt following a series of malfunctions and exploding car batteries.

Corporate social responsibility
Sustainability
Eco, hybrid, electric cars
Crisis management
Managing the marketing function
India
Brand trust
Strategy

This article is part of a Spotlight series on green mobility in India. Read more

As the climate change conversation intensifies and becomes more crucial, there is rising consumer and governmental interest in EVs– cars, two and three-wheelers, and even commercial...

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