The 2021 US grocery shopper has adapted by embracing hybrid buying habits

Looks at changes in grocery shopping habits among US consumers as the COVID-19 pandemic stretches on.

This article is part of the September 2021 Spotlight US series, "How consumers are wrestling with 2021's uncertainties." Read more

Change, as Heraclitus once said, is the only constant in life. As the impacts of COVID-19 on the grocery industry continue to unfold, those words have never rung more true. Every development – from the spring 2020 lockdowns, to last winter’s surge, t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands