"The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner"
The world is on fire and scientists are clear: we must act now or it’s too late1. And in ‘we’, there’s us: the marketing community. Because yes, our industry can (and should) play a role in helping fight climate change.
In 2015, the UN and world leaders agreed on a “responsible consumption and production” as one of the seventeen Sustainable Development Goals.