Sustainability communication: Turning a misused tool into a powerful agent of the climate fight

Angela Noronha

When the goal for climate action is clear but the response is not fast enough and confusion abounds, Angela Noronha looks at how to create meaningful change.

This article is part of a Spotlight series on conscious consumerism in Southeast Asia. Read more

The growing certainty around the science coupled with slow carbon pricing and regulatory decisions has created an environment of contradictions: where businesses need to be (or at least appear) more sustainable to stay competitive, while hedging their bets to manage risk.

While some companies have stepped up to that challenge in an impressive way, many others fall into dangerous patterns of analysis paralysis, half-baked action plans, greenwashing or even fraud – all of which keep us from crossing the finish line.

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