Strategic partnerships in the Philippines: How to forge stronger connections across the new consumer journey

Mediabrands Philippines’ Maita Consulta shares how to approach issues of brand awareness, engagement and transactions with customers on their radically mutating consumer journey in the Philippines.

This article is part of a Spotlight series on how brands in Southeast Asia can develop effective marketing partnerships for growth. Read more

About a year into what is purportedly the world’s longest pandemic lockdown, the Philippine economy is estimated...

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