Staying ahead of the game: How brands can appeal to SEA mobile gamers

Mobile gaming in Southeast Asia has experienced exponential growth since the start of the pandemic in early 2020 and InMobi’s Rishi Bedi explains how to do advertising right in mobile gaming.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

Mobile gaming has come a long way from the simple yet engaging Snake on Nokia phones more than two decades ago. Today, we have everything from casual match-three puzzles like Candy Crush Saga to intense 3D battle royales like Fortnite on our primary