Spotlight US: Consumers drive automotive toward change

Infographic that presents market sizing of the US Automotive sector, in addition to advertising spend, consumer shopping awareness of EVs, and paths to purchase; sources include GWI, Think with Google, Axios, EY Mobility and Cox Automotive.

This infographic is part of the July 2022 WARC Spotlight US series, “Consumers drive automotive toward change.” Read more

Read more in this Spotlight series

There is nothing more American than the automotive categoryCarree L SyrakWARC

A long, strange trip through 2022’s automotive sales funnelCathy TaylorWARC

From discovery to delivery, how TrueCar is using a strong, motivating mantra to drive its next chapterBeth MachTrueCar

The new G3: How Lexus shifted perceptions around it’s “boomer” brand to become a favorite for a younger generation Paul SilvermanTeam One

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