Marketing in the COVID-19 recession
This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.
Brands and retailers need to be as transparent as possible with pricing, and focus on what they are doing for consumers to ensure products are available, or if there are alternatives. Recessions create periods of uncertainty for businesses and consumers alike, but also present opportunities to learn as we emerge from these challenging economic periods. The last economic downturn in 2008/9 is a timely reminder as we face uncertain times again; possibly...