Seven brand experience trends for 2022

Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience will lead to new inspiration and strategies for 2022.

In many ways, we see 2022 as the ‘first of the next’ as we move from the pandemic pressures and associated shifting behaviours, to a world that seeks to recapture what we missed, in new ways and spaces – always with the overarching drive for sustainability and reduced impact.

Here are seven brand experience trends that marketers can tap into in 2022.

  1. Sustainable stories

Sustainability is thepressing issue of our time. As the proportion of consumers seeking to reduce their impact on the planet increases, so do the most progressive brands who will lead that drive, reflecting the...

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Insights Team
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