Search strategies for customer retention on e-commerce platforms

With around half of product searches starting on Amazon, brands need savvy paid search strategies to capture potential customers and keep them coming back.

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

Why it matters

Over two-thirds of online consumers say their online purchase journey starts with Google or Amazon when they have a specific product in mind. To boost repeat purchases, brands need to ensure their paid search strategies on e-commerce platforms such as Amazon are optimised for discovery, conversion, and re-purchase.


  • 15-20% of media budgets should go to branded terms, depending on category and brand share – less for earlier life-stage and lesser known brands, more for...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands